Clearlybusiness

Case Study - Propositions

Challenge

In 2005 the UK SME banking market was characterised by fierce competition, tightly bunched market share and relatively low customer satisfaction. Barclays Local Business required a significantly improved customer value proposition to breakout from the pack and achieve its growth aspirations.

Solution

We conducted SME research to identify the main obstacles to business success, and in response, defined, built and delivered Barclays Business Manager. It’s an all-in-one business management solution combining the power of market-leading services such as Sage and QuickBooks to help customers tackle these challenges.

Outcome

Barclays Business Manager was launched as part of new Barclays packaged accounts, delivering instant and significant proposition differentiation. It enabled Barclays to grab market-leading share for business start-ups in 2006, as well as brand awareness for our product partners in untapped segments. Today, the Barclays Business Manager range has grown to seven distinct products sold through both Barclays in the UK and Absa in South Africa, and is a material fee-based income stream for Barclays Local Business.

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